When most people enter a casino, they’re hoping to win big. And that’s exactly what casinos want: people who are prepared to spend hours and money gambling the night away. Casinos make this possible by deploying psychology tricks and design features that are engineered to keep gamblers hooked, despite the fact that they’re throwing money away hand over fist.
From the moment a person walks into a casino, they are surrounded by gaming tables and machines. The building is designed to be labyrinthine; there are no straight aisles leading to the exit and no clear pathways from one section of the floor to another. Even the bathrooms are hidden from view, so players must walk past many more opportunities to press their luck before finding a place to relieve themselves.
The games themselves range from traditional slot machines (with either physical spinning reels or an electronic replica of them) to card games such as blackjack and poker. Some casinos also offer Asian games such as sic bo, fan-tan, baccarat and pai gow.
Consumers trust each other far more than they do brands, so it’s important for casinos to leverage the power of word of mouth and social proof to promote their brand and create a sense of community. Display positive reviews and testimonials from happy guests and lucky winners on your website and social media pages. Inspire your patrons to post pictures and videos of their wins online, and tag your casino in the process.